Production : Les Producers
Country : France
The famous French award for communication professionals, « The Top Com d’Or », has been given to the French Ground Army for its most recent advertising campaign, and Flying-Cam was there to join the fight.
The series of advertisements featured the Army’s role in search and rescue, humanitarian aid, and civilian assistance. Using a documentary style, "Armée de Terre, bien plus qu'un métier”, put emphasis on the French Army’s team spirit, on it becoming a more integrated force in the civilian world, and how the focus in recruiting has shifted towards valuing the quality of the new recruits.
Distinctive to this project, Flying-Cam worked side by side with two full size Army Puma helicopters. A Zodiac chase boat was employed by the Flying-Cam pilot to follow the action across a lake, and despite some difficult weather conditions, Flying-Cam participation’s was a great success.
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